Factors Influencing International Students Choice Of An...

Factors Influencing International Students’ Choice of an Educational Destination – A case study of the University of Birmingham (UoB) Researcher: Van Hai Nguyen Supervisor: Professor Jo Andrews Programme: MSc International Business Academic year: 2014/2015 Student ID: 1504119 Word count: 11,460 Dissertation Submitted in Partial Fulfilment of the MSc in International Business (2014/2015) Acknowledgement I would like to express my deepest appreciation to my supervisor Professor Jo Andrews for her guidance, suggestion and encouragement. Her profound knowledge and supports gave me a great chance to enhance my understanding and knowledge about the topic under the investigation. I also would like to thank my family and friends who have always been beside me and gave me all the supports needed for finishing this research. Last but not least, I also want to express my sincere thanks to the University of Birmingham’s international students participated in this study for their valuable supports. Date: August 2015 Researcher: Van Hai Nguyen Abstract The purposes of this research are to investigate the factors influencing international students’ choice of an educational destination and evaluate the level of impact that each factor influences upon the decision making process of international students at the University of Birmingham (UoB). This research has quantitative approach and mainly uses descriptive statistics to analyses the data. 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The Cw Launching a Television Network Essay - 655 Words

1. The most important challenges for a new television network include advertising, settling on a target demographic, building a distribution system, and market the new brand. With the case of CW, dividing the responsibilities between the former WB and former UPN networks was also a major challenge, in addition to deciding which shows from each network would continue. Distribution is the primary concern, as it’s important for the network, especially a new one, to reach as much of the country as possible. Finding affiliate stations and distributors was crucial for the CW to start off successfully. Fortunately for them, they were able to secure many of the former UPN and WB stations and distributors and broadcast to 95% of the country,†¦show more content†¦Everwood, although having a bit of an older audience than the others, had a large, loyal fan base to build on. The show also received high critical acclaim, allowing for a strong possibility of increasing the number of new viewers. Veronica Mars also had a loyal fan base, albeit somewhat smaller, exemplified by the fan that paid to have an airplane circle the CEO’s office, pleading to keep the show on air. The show also fit with the target demographic of females between 18-34 years old. 7th Heaven, being the network’s longest running show, was also the longest-running family drama in history. While the show was quite expensive to produce, there were available cuts that could be made to keep the show’s cost on par with the other three. 4. First, Veronica Mars would be placed after Gilmore Girls on Tuesdays due to the similar viewers and also the similarity of the protagonists of the shows. Everwood would be shown on Mondays before Runaway. I think it makes sense to put a well-regarded show like Everwood, which has a strong fan base, before the new show. This would allow viewers to try a new show and continue watching. 7th Heaven, a very established show, would then be shown Wednesdays after America’s Next Top Model. 5. For an actor or crewmember, hearing that their show may be cancelled or that the network will be merging with another must be extremely stressful due to all the uncertainty surroundingShow MoreRelatedWarner Bros Corporate Strategy3397 Words   |  14 PagesWarner Bros (WB) ventures are the WB studios which were co-founded in Hollywood, California. The Filmed Entertainment segment produces and distributes theatrical motion pictures, television shows, and animation and other programming, as well as distributes home video products, and licenses rights to its feature films, television programming, and characters (Linked in, 2010). It was founded by four brothers who are Harry, Albert, Sam and Jack Warner in 1923. They begin in an exhibition business duringRead MoreNetflix Case Study Analysis7552 Words   |  31 Pagesin Latin America by launching in the Caribbean, Mexico, Central and South America. Contents  Ã‚  [hide]   * 1  History * 2  Services * 2.1  Internet video streaming * 2.1.1  History * 2.2  Disc rental * 2.2.1  Qwikster * 2.3  Original programming * 2.4  Profiles * 3  Device support * 3.1  Hardware supported * 3.2  Software support * 3.3  Video game consoles * 3.4  Set-top boxes * 3.5  Blu-ray Disc players * 3.6  Televisions * 3.7  HandheldRead MoreBusiness Plan of Skytrails Airline, Ltd.14517 Words   |  59 Pagesapply to Heathrow and Gatwick. SkyTrails has already obtained landing and takeoff slots at Stansted and JFK airports for its initial flights. Total traffic from U.K. airports to the USA amounted to 16.2 million passengers in 1999. After launching the JFK route, SkyTrails will then be able to expand by targeting other attractive markets in the USA (Boston, Chicago, Washington, D.C., etc.) as well as other continents depending on the regulatory environment. With a break-even point of 40 passengers

Market Analysis Food and Beverage Industry Singapore

Question: Conduct a comprehensive Market Analysis for "FOOD AND BEVERAGE INDUSTRY" in SINGAPORE. There are few areas that need to be discussed in this report: 1. Market Size (current and future) 2. Market Trend 3. Market Growth Rate 4. Market Profitability 5. Industry Cost Structure 6. Distribution Channel 7. Key Success Factors Answer: Introduction The food and beverages industry is growing steadily in Singapore the growth rate for the different types of establishments are steady but not overwhelmingly fast. So, there is market opportunity for the new entrants but the market is already almost saturated and the relation of the different types of establishments like the restaurants, fast food chains, caterers and other utilities. Market analysis Market size The market size is substantial and growing steadily and it can be seen in the number of establishments that is growing at the rate of approximately 1% over the years. It can be proven by the supporting data from the key indicators of food and beverages industry in Singapore 2013 (Wirtz and Chung, 2015). So it can be said that the industry will continue to grow at a steady rate and the new entrants will have a small window opportunity to enter the market in future. Market growth rate The means of predicting market growth is the method of analysing historical data to predict the growth but is not accurate. The better method of doing the same is the prediction of the driving forces behind the changes like changing income levels or changing demographics. In this case in Singapore the growth rate is small but steady (Henderson, 2015). So, the future for any new business is totally dependent on the performance of the establishment and their market strategy. Market trends The market in the food and beverages industry is indicative of the trend of low number of new entrants and it is also indicative of the performance of the current establishments. Market profitability This is the indicator of the profitability of the market and the although the different establishments have different rates of profit based on the different factors like market strategy and sector the average profitability works to indicate the fact that how hard it is to make money in the sector so the market profitability is one of the main points that is to be analysed by the new entrants to see if the business in the sector will be adequately profitable or not (Khusaini, Ismail and Rashid, 2016). Industry cost structure Industry cost structure is the indicator of the cost of operating in the market in the sector and it can also be used to see where the management can cut costs by adapting new methods of operation and manage costs to generate competitive advantage over the competitors. So, it is important to determine where the value is added in the business and how that affects the performance to increase customer satisfaction and generate customer loyalty. The industry cost structure is one of the most important indicators to determine if the business can triumph over the others or not. Distribution channels In the industry the existing channels are operating efficiently and the room for new channels is very small. So, if there is a definite advantage over the old channel only then a new channel can make its place and the low equity products can afford the bargaining power of the businesses over the manufacturers in the industry. Key success factors The key success factors of the business are technological advanced processes, the better access to resources, unique materials and products; so the businesses need to have definite advantage over the others to become successful (Baker and Friel, 2015). Conclusion It is clear from the analysis that the market entry is not very easy but to find any advantage over the existing business in the sector is even harder, so an entrepreneur has to judge correctly the opportunities and threats to make a business successful. Referances Baker, P. and Friel, S., 2015. Transnational Food and Beverage Corporations, Food Systems Transformations and the Nutrition Transition in Asia. RegNet Research Paper, (2015/61). Henderson, J.C., 2015. Halal food, certification and halal tourism: Insights from Malaysia and Singapore. Tourism Management Perspectives. Khusaini, N.S., Ismail, A. and Rashid, A.A., 2016, February. Investigation of the prominent barriers to lean manufacturing implementation in Malaysian food and beverages industry using Rasch Model. In IOP Conference Series: Materials Science and Engineering (Vol. 114, No. 1, p. 012090). IOP Publishing. Wirtz, J. and Chung, L.M., 2015. Singapore: Macro Trends and their Implications for Consumer Marketing. In Proceedings of the 1997 World Marketing Congress (pp. 441-443). Springer International Publishing.